Hyperlinking to Cells in the Same Sheet

I'm trying to create a formula that will allow all the cells in Column B to include a hyperlink to cells in Column J in their corresponding rows. The kicker is that I'm trying to keep the current values of the cells in Column B as the title of the hyperlink.

I've been trying different iterations of:
=HYPERLINK(CONCATENATE("<link_from_column_j_cell>",B2);B2)
but it doesn't appear to function the way I've intended.

Any thoughts or advice would be appreciated.