Google sheets conditional format column with the cells containing more than 1 value

I have a google sheet, its as follows:Col. E

• 3 day Keto plan 250g / vegetarian
• 5 day keto plan 400g / normal
• 5 day keto plan 400g / organic
• 3 day keto plan 250g / normal
• 7 day normal plan 250g / breakfastetc. etc.

I want to be able to color this column via conditional format, and the criteria is that:

1. if the cell contains "keto" AND "250g" cell color = orange
2. if the cell contains "keto" AND "400g" cell color = green

Also in another column H, there are terms like 400g standard, 250g standard, 400g ... etc. I want to be able color cells in column J, based on the term in column H. I.e. if H contains "400g" then cell color in J is red. etc. (only match for 400g not the stuff after it)